Visit Lake Chelan
Full-service marketing that positioned a regional tourism board as the go-to source for summer getaway inspiration.
Thousands of people search “Things to do” online every summer. Lake CHelan wasn’t showing up.
THE CHALLENGE
The tourism board had great content scattered across channels but no cohesive strategy tying it together. Social felt disconnected from email. Email didn't build on social momentum. And the whole operation was treated like separate silos instead of one integrated ecosystem.
We rebuilt their entire marketing engine.
OUR APPROACH
Instead of treating social, email, and web as separate channels, we positioned them as one interconnected system where each piece amplifies the others. Every post fed email. Every email drove back to web. Every piece of content lived on social first, then everywhere else.
We overhauled their content calendar, rebuilt their email sequences, redesigned key landing pages, and created a visual system that made Lake Chelan feel like a destination before anyone got there. We also trained their team on how to think about marketing as an ecosystem instead of isolated campaigns.
What We Delivered
Redesigned social content strategy
Built email nurture sequences
Created on-brand design templates
Produced lifestyle photography
Trained internal team on strategy
This is what happened.
What We Made
Social Content
Email Campaigns
Branding & Design
Photography
HOT TAKE
