Wapato Point resort
A sprawling 116-acre resort with 1.5 miles of Lake Chelan shoreline needed to cut through the noise and show why they're the most distinctive destination on the lake. We rebuilt their visual identity and turned guest experiences into content that sells.
Wapato Point Resort is one of the most beautiful properties in the PNW, but their marketing wasn't reflecting that.
THE CHALLENGE
Their online presence was fragmented across platforms, their visual identity was dated, and they weren't effectively showcasing what made them different from competitors. Guests were arriving and loving the experience, but future guests weren't seeing why they should book.
We Created a consistent brand story across all touchpoints
OUR APPROACH
Instead of treating social, email, and web as separate channels, we positioned them as one interconnected system where each piece amplifies the others. Every post fed email. Every email drove back to web. Every piece of content lived on social first, then everywhere else.
We overhauled their content calendar, rebuilt their email sequences, redesigned key landing pages, and created a visual system that made Lake Chelan feel like a destination before anyone got there. We also trained their team on how to think about marketing as an ecosystem instead of isolated campaigns.
What We Delivered
Rebuild visual identity from the ground up
Develop a content strategy focused on lifestyle moments, not just resort amenities
Set up systems for guest-generated content that extends their reach
Build a social media calendar tied to seasons and events
Created a TikTok Account
Press releases written and distributed by KM
This is what happened.
What We Made
Social Content
Email Campaigns
Blog Management
Event Promotion & Collateral
Press Releases & Public Relations
HOT TAKE